Today, Apple is going to reinvent the phone.
This was exactly how Steve Jobs began his now iconic MacWorld keynote address back in January 2007. He pitched three new innovations – a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator. The big crescendo? They were not three different devices, but one – and it was called iPhone.
These days, it’s hard to imagine a successful mobile phone that doesn’t include these features, but in 2007, Jobs’ innovations were met with impassioned cheering and applause. Although Apple’s futuristic genius is now a seamless part of our everyday lives, believe it or not, the iPhone has only existed for 15 years.
In that time, it’s changed a lot. Let’s hop in the time machine back to 2007 and check out the evolution of this technological powerhouse.
Starting price: £380
Key features: E-Mail, Safari, iPod app, YouTube, Google Maps.
Starting price: £299
Key features: upgrade to iOS 2, text messaging, copy and paste, video recording, battery percentage.
Starting price: £499
The 4S came along in 2011, not offering a great deal more other than Siri - Apple’s handy voice assistant - quite the cause for delirium back in 2011.
Key features: Siri, Retina display, selfie camera, LED flash.
Starting price: £529
Apple received a whopping 2 million pre-orders for the iPhone 5 in just 24 hours - trouncing the total wholesale of the first iPhone in just one day.
Apple also brought out the 5C - a cheaper model that came in a whole variety of funky colourways. The 5S came a year later, bringing with it Touch ID and slow-mo video.
Key features: 20% lighter and 18% thinner, lightning connector, Touch ID.
Starting price: £539
With the new Apple A8 processor, the iPhone 6 was faster and thinner than ever, featuring an increased battery life and a better camera to boot. Interestingly, the iPhone 6 is the most sold iPhone in history, with Apple flogging 222 million units.
The iPhone 6’s S counterparts were released a year later, and hosted better cameras still, alongside improved speed and performance.
Key features: Apple Pay.
Starting price: £549
Key features: water resistance, better camera, better audio.
Starting price: £699 (8), £799 (8 Plus), £999 (X)
The most drastic change this year came with the iPhone X. Taking the home button away was a shock to the system for many users, but as is often the case with Apple, most competitors swiftly followed suit. Packed with an OLED display and wireless charging, the iPhone X is arguably the most stylish iPhone in Apple’s repertoire.
In 2018, Apple released the XR, XS and XS Max - all slightly larger iterations of the original X, with the addition of Face ID and an upgraded processor.
Key features: better camera, Face ID.
Starting price: £729
Key features: Apple Arcade, dark mode, night shots.
Starting price: £799
Key features: improved camera (as always), better battery life.
Starting price: £779
Key features: TrueDepth cameras, Macro photo and video (Pro models).
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